CNN chooses eRez to power advertising portal

Square Group provide consultancy and installation for project

Monday 12th November: Apple Premium Reseller, Square Group, today announces that it is working with international news leader, CNN, to facilitate a new advertising portal. Square Group is powering the site with its eRez Imaging Server tool with FSI (Flash based Single Source Image Viewer) pages, as well as providing CNN with installation and technical consultancy services.

The eRez Imaging Server with FSI Pages allows CNN to create an online e-Brochure with high resolution images & flash video content, which enables users to dynamically turn over the pages of the brochure, zoom into images and embedded video and click on live links to access the websites of businesses advertised within the pages of the e-Brochure.

CNN’s new online commercial offering is borne of recommendations from CNN’s recently launched Tourism Advertising Solutions & Knowledge (TASK) Group, which provides consultative services on the development of strategic tourism advertising campaigns.

Darren King of Square Group comments, “We at Square Group are happy to be working with CNN on the consultancy and installation of the solution. eRez is a powerful tool that provides the features and functionality CNN need to create an online experience similar to that of handling a printed brochure, with a whole lot more!”

Paul Harper, Director of Turner Commercial Productions, which developed CNN’s new commercial product said, “Square Group worked closely with us to tailor the new portal to CNN’s requirements. The eRez solution offers us a fully customisable, rich media product that allows us to deliver a truly immersive, audio-visual user experience.”

For further information please visit www.squaregroup.co.uk or click on http://www.sightsandsounds.tv/warsaw/ to see CNN’s new portal in action.

About Square Group

Square Group, an Apple Premium Reseller, has been providing Apple Sales and Service for over 13 years. With a dedicated business division offering individual account management and a separate department for consumers, it has become the most successful Apple store in Central London. For further information on Square Group please call 0207 692 6808 or visit www.squaregroup.co.uk.