Client Case Study : Brdr. Andersen & Trægården Kås

Background

Barebilligst.dk sells kitchens, bath-rooms and custom-made wardrobes built to the customer’s specifications via a specially developed module. Tgkshop.dk offers most of the product range from the building center with primary focus on gardening machines, firewood and electric tools.

The Challenge

Carsten and Torben Andersen have many years of experience in retail and are well aware of the importance of ”product placement” and ”space management.” Above all, they know the importance of the customer’s visual experience of the product.

”In our E-shops we noticed that customers often were reluctant to buy items where appearance matters, such as garden tractors, shower cabinets, kitchen components, etc. We conducted a customer survey that conclusively confirmed that customers want the best possible pictures of the products as a basis for the decision to buy, Carsten Andersen explains.

Suppliers to the two E-shops were able to deliver high quality, high resolution images, but with literally thousands of inventory items, processing and scaling the many images seemed an impossible task.

”We started the search for a solution to this problem in the belief that what we needed was a system that could automate image processing for us. But our advertising agency steered us in a different direction,” Torben Andersen recalls.

The Solution

They chose the eRez image server from YaWah.com for several reasons: eRez can handle images from suppliers without any advance processing and is fully compatible with the webshop systems already implemented. Finally, it was of crucial importance that upload and subsequent integration of the images in the two E-shops could be carried out by the people who handle daily maintenance of the systems.

eRez software is installed on a dedicated server maintained by A/S ScanNet. Torben Andersen elaborates, ”Basically we could have hosted the solution ourselves, but since we don’t have round-the-clock staff on our IT systems, we chose a more secure solution. The thought of our E-shops being without images for several hours because of something like a power outage at our facilities was simply unacceptable.”

”Today we have images of all the products that require them on the eRez server. We also use the ShowCase module to display variations of the same product, for instance different finishes for cabinet doors, various angles of the same product, etc. We have found that many of our staff frequently use the download function when preparing small Internet publications,” Torben Andersen adds.

The Andersen Bros have designed two different skins for their FSI Viewer, so that design and identity match the two very different E-shops.

The Results

After the implementation of eRez for the two E-shops, there has been a significant increase in the average value of orders. It is clear that customers now feel safer about online purchases of relatively expensive products and products where design matters.

”We have saved a lot of money on image processing after introducing eRez - and a lot of time. Considering that and the fact that sales of more expensive products have increased, the eRez image server is a must, when it comes to selling visually-oriented products online,” concludes Torben Andersen.